HALCHIMY: a name, a vision

When a Word Becomes a Promise

In the world of luxury, the name of a house is far more than an identity.
It is a symbol, a direction, a vision condensed into a few letters.
The name HALCHIMY is no exception. It embodies the very essence of the brand:
transforming time into gold, dreams into reality, and moments into legacy.

Heritage and Transformation

HALCHIMY takes its root from the word alchemy.
Alchemy, the ancestral art of transformation, sought to turn metals into gold.
The house embraces this age-old idea and gives it a modern dimension:

• Transmuting time into memory.
• Transforming moments into heritage.
• Elevating watchmaking from a material object to a memorial experience.

And like any true alchemy born from an inner quest, HALCHIMY is deeply tied to a more personal journey: the pursuit of my own personal legend.

Like Santiago in The Alchemist by Paulo Coelho, I once decided to chase my own legend.
In my dream, a modular watch came to life.
That dream became a quest, and that quest gave birth to HALCHIMY:
a timepiece that is not simply an object, but the witness of a path taken and a vision fulfilled.

The “H” That Changes Everything

If the original word is alchemy, HALCHIMY adds a letter: H.
A subtle yet defining detail.
The H becomes the signature:

• H for Horology, the art of measuring time.
• H for Heritage, because every watch carries more than an object, it carries a fragment of life.
• H for Humanity, for beyond mechanisms, it is human emotion that gives meaning.

The “Y” That Opens New Horizons

At the other end of the name, another letter reveals its power: Y.
The last letter, but never an ending, it is an opening.

• Y as “Why”, the essential question that drives every entrepreneur and dreamer to give meaning to their journey.
• Y as the symbol of paths diverging, the choice to be bold and carve one’s own way.
• Y as elevation, its two arms pointing to the sky, an invitation to grow, to reach higher.

The H initiates transformation; the Y opens the future.
Between the two, the promise of HALCHIMY takes shape.

An Identity Between Tradition and Modernity

With a familiar yet distinct sound, HALCHIMY evokes timeless heritage while embracing bold rupture.
Where established houses anchor themselves in tradition, HALCHIMY embraces its role as a visionary brand, crafting a new language in the world of luxury: memorial luxury.

HALCHIMY, an Invitation

Wearing a HALCHIMY is not just wearing a watch.
It is accepting an invitation to:

• Write your own story,
• Transform the ordinary into exceptional moments,
• Become a Halchimyst, a modern alchemist who shapes life and passes it forward.

A Name That Already Contains the Future

HALCHIMY is no lexical accident.
It is a manifesto,
a word that carries the heritage of the past,
the magic of transformation,
and the promise of a future where luxury is measured not by what we own,
but by what we choose to preserve.